Collection and Use of your Information
We receive and store any information you enter on the BB Site or give us in any other way, including your Traveler Profile. This includes information that can identify you or that can be identified as being about you ("personal information"). You can choose not to provide information to us, but in general, some information about you is required in order for you to register as a member, complete a hotel reservation, participate in a survey, contest, or sweepstakes, or ask us a question, or initiate other transactions on the BB Site.
If you decide to use the BB Site and provide us with personal information, you are telling us that such personal information is true and current. In addition, you are confirming that you are authorized to provide us with such personal information.
We automatically collect generic session information about your computer when you visit the BB Site, such as your IP address, browser software and any website that referred you to the BB Site. We also may collect information about your online activity, including the posting and acceptance of reservations with hotels providing travel services on the BB Site (the "Hotels"). We use this automatic information to customize your user experience, to inhibit fraud, to serve advertisements, special offers and other information that may be of interest to you, and for other legitimate purposes we bring to your attention.
We also may periodically obtain information about you from affiliated independent third-party sources and add it to our information. When we collect such information about you we ensure that appropriate consent has been obtained. By transacting on the BB Site, you agree that we may collect such information for, among other things, fraud prevention purposes.
We use sensitive billing information (such as cardholder name, credit card number, and expiration date) for the purpose of completing Hotel reservations which you accept on the BB Site. We use other information about you for the following general purposes: to provide you with the products and services you request, to manage your account, to communicate with you in general, to respond to your questions and comments, to measure interest in and improve our services, the BB Site, to notify you about special offers and products or services that may be of interest to you, to otherwise customize the BB Site for your use, to solicit information from you, including through surveys, to prevent potentially illegal activities, to enforce our terms and conditions, to comply with our legal obligations, and as otherwise described to you on the BB Site.
We want to make it easy for you to take advantage of opportunities on the BB Site and sometimes this is done by sending you e-mail messages that contain information that may be of interest to you. We believe that these e-mail messages will provide you with useful information about offers and services available through the BB Site. Please note that we will indicate on the BB Site how you can choose not to receive any further e-mail messages in any such e-mail that we send.
We may be legally compelled to disclose your personal information to law enforcement agencies and governments or further to an order of a court or regulatory body. In addition, we may disclose personal information to law enforcement agencies about any person who commits or purports to commit a criminal act, including fraud or if we are otherwise compelled by applicable law.
We will not sell all or any part of your personal information but we may share aggregate or anonymous information with third parties, including advertisers and investors. This information does not contain any personal information identifiable to you and is used to develop content and services with a view to enhancing your Backbid experience.
Other than as set out above, you will be notified when personal information about you will be shared with third parties, and you will have an opportunity to choose not to have us share such information.
Access to your Information
You can access and update your Traveler Profile information by visiting the BB Site's Your Account page. You can access other personal information that we may have about you by contacting us at the e-mail address below. You can close your account by contacting us at the e-mail address listed below. Please note that after you close an account, you will not be able to sign in or access any of your personal information using our online tools. However, you can open a new account at any time. Please also note that we may retain certain information associated with your account for as long as we have a legitimate reason for doing so, including for analytical purposes as well as for record-keeping integrity.
Third Party Collection/Cookies
We use third-party advertising companies to serve ads when you visit the BB Site. We may also allow third parties to collect information about the online activities of users of the BB Site through cookies and other technologies. We do not share with these third parties any personal information about you, nor do we permit these third parties to collect personal information about you (such as your e-mail address or other contact information) on the BB Site. The information gathered by these third parties is used to make predictions about your characteristics, interests or preferences and to display advertisements on the BB Site and across the internet tailored to your apparent interests.
Protection of your Information
Backbid has implemented appropriate administrative, technical, and physical security procedures to help protect the personal information you provide to us from unauthorized access. For example, our systems are configured with data encryption or scrambling technologies and firewalls constructed to industry standards.
The BB Site contains links to other websites. Please note that when you click on one of those links, you are entering another website for which Backbid has no responsibility of any kind. We strongly suggest that you read the privacy policies on all such sites as their policies may differ from ours.
If you have any questions about our privacy practices or need assistance with exercising your privacy choices, please contact us at